How to Achieve RockStar Status in Your Industry

August 17th, 2009 Posted in Make More Money, Marketing, Success

If you’re already a Success Circle Member, I want to give you a sneak preview of the information that you will be receiving shortly in your mailbox.



How to Achieve RockStar Status in Your Industry, with Craig Duswalt

Recently, I interviewed Craig Duswalt. Craig is a professional speaker and the creator of RockStar System for Success: How to Achieve RockStar Status in Your Industry. Craig’s background includes touring with the band Guns N’ Roses as Axl Rose’s personal manager and Air Supply as the band’s personal assistant.  

Craig was also an award-winning copywriter, working as a senior copywriter for a Los Angeles based ad agency until opening up his own ad agency, Green Room Design & Advertising, which was recently named Small Business of the Year by the Santa Clarita Valley Chamber of Commerce. Craig combines his backgrounds in both music and marketing, and he teaches numerous ways to save a ton of money on marketing and advertising, and also, how to become perceived as a celebrity and an expert in your business, where potential clients will come to you instead of you having to go after them.  

This interview provides a great opportunity to learn the secrets of promotion from a former insider in the multi-billion-dollar music industry, and how to apply them to your business. Watch your mailbox, because your package will be arriving soon.

Here’s some of what you’ll learn:

- What it takes to create RockStar status in your business

- How to use the power of social networking to generate tons of business

- Why having a “title” is the key to self-promotion

- The one thing you must do to establish yourself as an expert…and how to do it in the next 30 days!

- Why you don’t need business cards any more…and what replaces them

- How to increase your fan base by using a little known RockStar secret!

- Why RockStars always do encores…and how you can, too

Here’s an excerpt from our interview:

Guns N’ Roses, let’s just say if this were to happen on the road, I’m not saying this happened with Guns N’ Roses, but for example, say we’re playing a show in Denver, Colorado, and the next night we’re playing a show in Kansas City, Missouri.  And Kansas City’s ticket sales are low, and we need to promote the show.  Now the band doesn’t specifically promote a show.  The promoters do.  But we can certainly do something to spark an interest in Guns N’ Roses again.  Or, I’m not saying this happened with Guns N’ Roses, but if it were to happen with a band like this.

Anyway, you’re in a hotel in Denver, Colorado, and Kansas City is the next night, and ticket sales are….  So you could always trash a room.  You can throw the TVs out the hotel room window into the pool, like you hear all the time, all the stories about stuff that that’s happened is very, very true.  And it happens because they get in the news.  They’re in the news that night in the local town.  And it usually gets onto CNN that, oh my, God, Guns N’ Roses did something bad again.  They’re in the news.  And then what happens the next city, all of a sudden, the ticket sales go through the roof because they’ve been in the news for something that they did.

Now they were known as the bad boys of rock-n-roll, so the worst they did, the better their attendance was.  When Axl went off and did something bad, the next show would sell out.  I mean, every show would sell out within a week of what happened because everyone – you know, they say Howard Stern, 50% of the people in this world listen to him because they love him, and 50% of the people in this world listen to him because they hate him.  You know, people want to – if they’re bad boys, they want to be – they just want to see what’s going to happen.

How does a business use something like this?  Well, do something in your community that stands out from the rest, whether it’s a charity event.  Chairing charity events, I do that all the time.  I help with charity events, and you always get in the news, and the name of your business gets in the news as well.  Anything local, if you’re a local company doing things local with your Chamber and doing things local with a lot of associations in your town can help you get into the press.  Obviously you’re not going to trash hotel rooms because not only will you get in the press, but you’ll probably get arrested, whereas we can avoid that being bands, you know, big bands.  

But it’s a lot of just, you know, just standing out from the rest.  Do something different than everyone else does, and that’s what rockstars do.  Their albums, every time they put out a new album, you know, Queen was famous for this.  They always put out a new album with a whole different genre of music, and they’d get a whole new audience.  

Duets, I talk about this all the time.  Rockstars do duets with other bands, and the reason why they do that is, yes, they’re fans of the other people, but they get to tap into their database.  Look at David Bowie and Bing Crosby, I mean, two totally different people.  But David Bowie, now, the people that listen to Bing Crosby are all going to say, who is this David Bowie guy?  Oh, look, he’s kind of normal.  We could buy this album, so they’re using each other’s database.  The same thing with joint ventures with businesses.  Partner with other people that have, like, a common interest with what you do, and then you get to bank off of each other’s databases.  So joint ventures is a big thing that I teach because working with other people, you get double the database.  


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