If you’re already a Success Circle Member, I want to give you a sneak preview of the information that you will be receiving shortly in your mailbox.

http://www.successcirclemonthly.com

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Guerrilla Marketing: How to Make Big Profits From Your Small Business

with Jay Conrad Levinson

Here’s some of what you’ll learn inside your June 2010 SUCCESS CIRCLE interview:

- What Guerrilla Marketing is… and what it isn’t

- The 11 things Guerrilla marketers do that non-Guerrillas don’t do

- A critical weapon for your Guerrilla arsenal (and it only takes 5 minutes to create!)

- Surefire strategies for determining the right Guerrilla Marketing tools for your business

- Jay’s favorite Guerrilla Marketing weapons, and how to implement them today!  

- How to balance the demands of Guerrilla Marketing with the joys of life outside of work 

Recently, I interviewed Jay Conrad Levinson. Jay Conrad Levinson is the father of Guerrilla Marketing and the author of the Guerrilla Marketing series of books.

Guerrilla Marketing is the best-known marketing brand in history and has been named one of the 100 best business books ever written, with over 21 million copies sold.

His Guerrilla Marketing concepts have influenced marketing so much that his books appear in 62 languages and are required reading in MBA programs worldwide.

A winner of first prizes in all the media, Jay has been part of the creative teams for such brands as the Marlboro Man, the Pillsbury Dough Boy, Tony the Tiger, the Jolly Green Giant and many others.

Additionally, Entrepreneur Magazine calls Jay Conrad Levinson “one of the foremost business marketing experts in the world.”  

Here’s an excerpt from my interview with Jay Conrad Levinson:

“It’s very simple because a Guerilla Marketing calendar, first of all, it prevents emergencies.  Secondly, it motivates planning.  And thirdly, it’s very simple and it’s free to do.  In order to create a Guerilla Marketing calendar, all you really need is one piece of paper and a pen and maybe it will be help if you had a ruler to draw straight lines with.  When you create a marketing calendar, you draw 12 lines, because there’s only 12 months in a year.  Then you have five columns, so it becomes a grid, 12 rows and five columns.  And the first column is called month, which is very easy.  Starting now, you’d say April, May, June, July, and so on.  That’s very easy. 

The second column is called thrust.  What was the thrust of your marketing that month?  What was the message you were putting forth?  Were you talking about a new innovation?  Were you talking about a new service?  Were you talking about a special price you’re now offering?  What is the thrust of your marketing that month?

The third column is called media.  What media did you use that month?  Did you happen to be, did you have a special promotion and market it on your Web site on a landing page?  Did you put an ad in the newspaper?  Maybe you ran an ad on cable TV.  Maybe you put something up on Google.  What media did you use that month?  That’s the third column. 

The fourth column is where you draw a dollar sign.  And that column says how much did you invest in marketing that month.  And the final column is when you magically transform yourself into a college professor.  And that month gets a grade, gets an A, B, C, D or F.   At the end of the year, and this is where the Guerillas are separated from the non-Guerillas, at the end of the year, you change everything in your marketing calendar that didn’t result in an A or B for you.  At the end of the second year, you get rid of the things that didn’t get an A for you.  So you’re left by the third year with things you’ve proved in action for your company that only got an A.”

Click here to join Success Circle now:

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If you’re already a Success Circle Member, I want to give you a sneak preview of the information that you will be receiving shortly in your mailbox.

http://www.successcirclemonthly.com

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INSIDE YOUR SEPTEMBER 2009 SUCCESS CIRCLE INTERVIEW:

Teleseminar Power: How to Leverage the Power of Teleseminars to Grow Your Business, with Michael Cage

Teleseminars are one of the fastest, most effective ways to grow your business, but they’re also one of the most misunderstood and under used marketing strategies out there. Michael Cage has mastered what it takes to teach people how to do revenue generating teleseminars that sell. He teaches it in a way that turns four, five and even six figure teleseminars into auto pilot money machines for businesses and professional practices.

Michael achieved great success with teleseminars after working 18 hour days and struggling in many ways. Being an entrepreneur since his pre-teen years, Michael knew there had to be a better—and easier—way to succeed. He got the idea to host teleseminars, and Michael has transformed this medium into a powerful and profitable way to grow businesses.

This interview provides a great opportunity to learn the secrets of teleseminar success, and how to apply them to your business. Watch your mailbox, because your package will be arriving soon.

Here’s some of what you’ll learn:

- The key difference between “doing a teleseminar” and “doing a teleseminar that sells”

- How to use teleseminars to generate an additional 5-6 figure annual income in your business

- The five things you must get right when delivering your teleseminar

- The most important part of the call (Get this wrong, and you can forget about selling anything!)

Here’s an excerpt from our interview:

… teleseminars done well can really accelerate and increase the conversion in your sales cycle. Whatever your business looks like. If you sell information, if you’re publishing, putting out CD’s or manuals or ebooks or what have you. If you are selling consulting services, or coaching services, if you are selling virtually anything there’s a sales cycle that you have.

The time, what happens from the time that someone becomes aware of you or what you do or what you’re product is, and the time that they actually make a buying decision? When you put a teleseminar in place, what happens is that they buy faster and more people buy. So you end up making more money faster when it’s done well.

Now depending on the business type, this could take, you know, a hundred, a thousand different forms. But the number one thing is going to be putting people on the call with the intention of getting them to take a very specific next step towards interacting with your business. Buying the thing, doing an initial consultation, coming into a store, you know whatever it is that happens when you want to generate a sale. And ideally we integrate this in with your existing marketing funnels.

So you look like, look how do you currently get clients? How do you currently get customers? And where can we build in a teleseminar to work? Now let me make an important point about this. One of the big reasons why this works so well is that you come across on a teleseminar as a real person. Especially in times when people are fearful of making decisions. When people get scared they end up freezing, and when people are frozen, they are afraid to make decisions, they are afraid to make mistakes, they become much more selective on what they purchase or what they don’t. And one of the big criteria that becomes much more important is, is the person I’m talking, is the person I’m considering buying from. You know because even when you’re buying from a business, people really feel and prefer to buy from a person, not a nameless faceless business. So one of the big things that comes into play is do we trust this person, do they have credibility, do we believe that they’re going to take care of us?

For most people getting that across in the written word is really, really tough. But if you talk on the phone they get to hear your voice, they get the sense that you’re a real person. And you don’t have to be a professional speaker. It actually helps in some ways if you’re just you. You don’t have to have a big radio voice or anything like that. I’m embarrassed to go back and listen to my early teleseminars. You know I’m kind of comfortable with them now. But in the early, early days you know I would say a couple of words and have to take a real deep breath, because I wasn’t breathing enough, because I was nervous, and you know all these things. But people could still tell that hey this is a real person on the other end of the phone. And what ends up happening then is that you get an enormous spike in the trust factor and as a result of that, you, combine that with a good structure for selling, which we’ll be talking about, and you end up making more sales faster.

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Not yet a Success Circle Member?

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That’s easy to fix. And you can even test drive two FREE months…starting with the Michael Cage interview!

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So let’s get started!

PLEASE TELL ME ABOUT YOUR FAMILY

I’m married to my high school sweetheart, Heidi. We started dating 27 years ago, and we celebrated our 20th anniversary this week! We have four beautiful children. Andy is 18, and is leaving this week for college. Abby is 15, Carly is 12, and Caleb is 7. God has blessed me in many ways, but my family is by far the greatest gift he has given me. Thanks for asking!

Do you have any pets?

Growing up, we had both dogs and cats. My cat was Clover, and he lived about 18 years! Most of my family is allergic to cats, though, so my cat days are over. We now have a Shih Tzu named Buddy, and he is 11 years old. He’s a great dog—very easy going, trouble free, and affectionate. He’s also small enough that it’s easy to find a place for him to stay when we’re on vacation!

Who would you most like to meet?

I currently have 34 people I would like to meet on my Goals List. The person I would most like to meet on that list is Richard Branson. He is a phenomenally successful businessman, founding the now famous Virgin brand—Virgin Records, Virgin Atlantic airlines, etc. And, according to people I know who’ve met and spent time with him, he’s a down-to-earth, great guy, too. I think he exemplifies the idea of “living life to the fullest” which is something I try to do in my own life. Where would we meet? Necker Island of course—Branson’s own private island located in the British Virgin Islands!

"Sometimes I do wake up in the mornings and feel like I’ve just had the most incredible dream. I’ve just dreamt my life." – Richard Branson

Where would you most like to visit?

I love to travel. There’s so much to learn from visiting other places, and I’ve been very fortunate to have not only traveled extensively myself, but to have also exposed our children to other places, and other cultures. I’ve visited 32 states outside Michigan, and 9 countries outside the United States. Most of my foreign travel has been in the form of family vacations, which I am really grateful for.

I feel like I’ve barely scratched the surface in terms of places to see, because there are still so many places I want to visit. Probably at the top of my list is Australia. I think Sydney is one of the greatest cities in the world, and I’m sure other parts of Australia are equally amazing. Three of our four children are now certified scuba divers, which has added a new dimension to our vacations involving water. I would love to spend several days with my family on a boat, diving the Great Barrier Reef.

What is the biggest risk you’ve taken?

A few years ago, as I was approaching my 40th birthday, I really wanted to do something spectacular. My gift to myself that year was a skydiving adventure! I always wanted to skydive, and what better way to celebrate my birthday? I’m not sure that was the smartest thing to do with a wife and four children, but fortunately I lived to tell about it. Life doesn’t get much riskier than jumping out of a plane! It was an absolute thrill-of-a-lifetime adventure, and I’d do it again in a second. I want to go with someone else next time, though. So far, I haven’t had any takers.

If you could be any movie, book, or TV character, who would you like to be?

James Bond. I think “007” is the movie/book character most men really aspire to be, and I’m no exception. I mean, who wouldn’t want to live his life? He travels the world, drives nice cars, and always has the coolest toys. Bond lives a little more dangerously than I would like to…but it always works out in the end!

What kind of music do you listen to?

When I was in school, I played the French horn, the saxophone, and the oboe. I played in the school band, as well as a Wind Ensemble and Jazz Band. That diverse background helped me to appreciate different genres of music. I love jazz and classical music. I’ve attended several operas, and have enjoyed them immensely. I even listen to some hip-hop and country, genres I’m exposed to right now by my two oldest children. But the music I like most is rock. I like classic rock, but there are a lot of bands out there today that are great, too. I probably listen to Dave Matthews Band more than any other group. Coldplay, The Fray, and U2 are some other bands that come to mind.

What kind of car do you drive, and if you could drive any car, what would it be?

I’ll answer the second question first. My dream car when I was growing up was a Rolls Royce. For me, that was always the epitome of excellence in automotive design. The car at the top of my list now is a red Ferrari Testarossa with tan leather interior. I just saw one in LaJolla when I was in California recently. I parked next to it, so I guess that means I’m getting closer to my goal, right?

A car I’d love to drive that is more in my price range is the Maserati GranTurismo. Maserati makes great Italian sports cars, and I love both the coupe and the sedan (Quattroporte). I like nice cars, and the GranTurismo is beautiful! It’s a bit of a leap, though, so for now I’ll enjoy my Infiniti M45, which I absolutely love.

I HAVE WORKED VERY HARD FOR YEARS, BUT I’M NOT WHERE I WANT TO BE IN LIFE. I FEEL LIKE I’M ON A TREADMILL, AND DON’T KNOW HOW TO STOP. I WANT TO WORK LESS, AND MAKE MORE MONEY, BUT WHERE DO I START? PLEASE HELP ME FIGURE OUT HOW TO HAVE A BETTER LIFE.

Thanks for your question. First of all, I want you to know that you’re not alone. You have been brought up in a culture that defines people, at least in part, by how hard they work and how much money they make. One of the problems with that is it never seems to be enough. It probably seems like, no matter how hard you work, you never seem to get caught up. And, if you’re like most other people today, regardless of your income, you still want or need more money to get to where you want to be.

The first thing to realize is that it is possible to work less and make more. It’s not easy, and it’s not something that’s going to happen overnight. But thousands of people have been in the same situation as you, and they’ve literally turned their lives around. They’ve created thriving businesses, or great careers, and yet they still have a life. They have been able to take back control of their lives, rather than being controlled by the endless demands in their lives. They have designed the lives they want to live, and figured out how to make a reality, rather than just wishful thinking.

If you don’t have the book Work Less, Make More, you might want to pick it up. The book is a step-by-step recipe for creating the life you want to live. You won’t get there by just reading the book, though. You must be completely committed to the 10-step process outlined in the book. Once you complete the questionnaires and exercises in the book, and apply what you learn, you will discover that there’s no limit to what you can accomplish.

If you want to get a jump-start before you get the book, here are a couple key thoughts:

1. The first thing you must get very clear about is what your life will look like once you’re working less and making more. You must define, in very specific terms, what Work Less, Make More means to you. For example, how many hours will you work? How many vacations do you want to take each year? How much money will you earn per week, month, or year? How will you know when you’re working less and making more? The more specific and measurable you make your vision, the more compelling it will be.

2. Equally important is to figure out what’s stopping your success. Once you identify what’s preventing you from working less and making more, you can begin to change your thoughts, beliefs, and behavior to overcome those obstacles. Make a list of all the things that are holding you back. You can also complete the assessment on page 25 of Work Less, Make More. The nice thing about the assessment in the book is that each question corresponds to a specific chapter in the book. Once you finish the assessment, you will be directed to the chapters of the book that are most relevant for you. Either way, determining what’s holding you back is a critical step on your Work Less, Make More journey.

3. The Work Less, Make More website and blog also contain valuable tools, techniques and strategies to help you get to where you want to be in life. The material is constantly being updated, so be sure to check those resources, too.

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Have a great weekend, and I’ll be in touch again next week. Remember, you may submit your questions in one of three ways:

1. Send an email to info (AT) jwcgroup (DOT) com, with “You Asked For It” in the subject line.

2. Fax your question to our office. (734-254-9973, Attn: Marti)

3. Comment on the Work Less, Make More blog.

Submit your questions today… and stay tuned for the next edition of “You Asked For It!”

http://www.successcirclemonthly.com

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INSIDE YOUR AUGUST 2009 SUCCESS CIRCLE INTERVIEW:

How to Achieve RockStar Status in Your Industry, with Craig Duswalt

Recently, I interviewed Craig Duswalt. Craig is a professional speaker and the creator of RockStar System for Success: How to Achieve RockStar Status in Your Industry. Craig’s background includes touring with the band Guns N’ Roses as Axl Rose’s personal manager and Air Supply as the band’s personal assistant.  

Craig was also an award-winning copywriter, working as a senior copywriter for a Los Angeles based ad agency until opening up his own ad agency, Green Room Design & Advertising, which was recently named Small Business of the Year by the Santa Clarita Valley Chamber of Commerce. Craig combines his backgrounds in both music and marketing, and he teaches numerous ways to save a ton of money on marketing and advertising, and also, how to become perceived as a celebrity and an expert in your business, where potential clients will come to you instead of you having to go after them.  

This interview provides a great opportunity to learn the secrets of promotion from a former insider in the multi-billion-dollar music industry, and how to apply them to your business. Watch your mailbox, because your package will be arriving soon.

Here’s some of what you’ll learn:

- What it takes to create RockStar status in your business

- How to use the power of social networking to generate tons of business

- Why having a “title” is the key to self-promotion

- The one thing you must do to establish yourself as an expert…and how to do it in the next 30 days!

- Why you don’t need business cards any more…and what replaces them

- How to increase your fan base by using a little known RockStar secret!

- Why RockStars always do encores…and how you can, too

Here’s an excerpt from our interview:

Guns N’ Roses, let’s just say if this were to happen on the road, I’m not saying this happened with Guns N’ Roses, but for example, say we’re playing a show in Denver, Colorado, and the next night we’re playing a show in Kansas City, Missouri.  And Kansas City’s ticket sales are low, and we need to promote the show.  Now the band doesn’t specifically promote a show.  The promoters do.  But we can certainly do something to spark an interest in Guns N’ Roses again.  Or, I’m not saying this happened with Guns N’ Roses, but if it were to happen with a band like this.

Anyway, you’re in a hotel in Denver, Colorado, and Kansas City is the next night, and ticket sales are….  So you could always trash a room.  You can throw the TVs out the hotel room window into the pool, like you hear all the time, all the stories about stuff that that’s happened is very, very true.  And it happens because they get in the news.  They’re in the news that night in the local town.  And it usually gets onto CNN that, oh my, God, Guns N’ Roses did something bad again.  They’re in the news.  And then what happens the next city, all of a sudden, the ticket sales go through the roof because they’ve been in the news for something that they did.

Now they were known as the bad boys of rock-n-roll, so the worst they did, the better their attendance was.  When Axl went off and did something bad, the next show would sell out.  I mean, every show would sell out within a week of what happened because everyone – you know, they say Howard Stern, 50% of the people in this world listen to him because they love him, and 50% of the people in this world listen to him because they hate him.  You know, people want to – if they’re bad boys, they want to be – they just want to see what’s going to happen.

How does a business use something like this?  Well, do something in your community that stands out from the rest, whether it’s a charity event.  Chairing charity events, I do that all the time.  I help with charity events, and you always get in the news, and the name of your business gets in the news as well.  Anything local, if you’re a local company doing things local with your Chamber and doing things local with a lot of associations in your town can help you get into the press.  Obviously you’re not going to trash hotel rooms because not only will you get in the press, but you’ll probably get arrested, whereas we can avoid that being bands, you know, big bands.  

But it’s a lot of just, you know, just standing out from the rest.  Do something different than everyone else does, and that’s what rockstars do.  Their albums, every time they put out a new album, you know, Queen was famous for this.  They always put out a new album with a whole different genre of music, and they’d get a whole new audience.  

Duets, I talk about this all the time.  Rockstars do duets with other bands, and the reason why they do that is, yes, they’re fans of the other people, but they get to tap into their database.  Look at David Bowie and Bing Crosby, I mean, two totally different people.  But David Bowie, now, the people that listen to Bing Crosby are all going to say, who is this David Bowie guy?  Oh, look, he’s kind of normal.  We could buy this album, so they’re using each other’s database.  The same thing with joint ventures with businesses.  Partner with other people that have, like, a common interest with what you do, and then you get to bank off of each other’s databases.  So joint ventures is a big thing that I teach because working with other people, you get double the database.  

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Not yet a Success Circle Member?

Not receiving the Success Circle Interview Series in your mailbox each month?

That’s easy to fix. And you can even test drive two FREE months…starting with the Craig Duswalt interview!

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Old habits are hard to break. It doesn’t matter if we know they aren’t good for us. They’re still hard to get rid of. And chances are, bad habits are preventing you from working less and making more.

When it comes to creating new habits, the hardest part is taking action and following through. Let go of some of your old beliefs and thoughts and just do it.

                   

If you’re already a Success Circle Member, I want to give you a sneak preview of the information that you will be receiving shortly in your mailbox.

http://www.successcirclemonthly.com

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INSIDE YOUR JUNE 2009 SUCCESS CIRCLE INTERVIEW:

Tapped for Success, with Frank McKinney

Recently, I interviewed Frank McKinney. For nearly 25 years, Frank has been creating art in the form of the world’s most magnificent oceanfront estate homes, each set on a sundrenched canvas known as the Atlantic Ocean. Frank began his real estate career with a modest $50,000 fixer-upper in 1986, and completed his first $2.2 million spec home on the ocean in 1992. Since then, he has created and sold over 36 oceanfront properties, with an average selling price of over $15 million. His recently completed Acqua Liana is the world’s largest and most opulent triple certified “green” mansion, priced at a whopping $29 million!

Frank was recently featured on ABC’s 20/20, and he has also appeared on the Oprah Winfrey Show, CNN, Discovery Channel and the Travel Channel. His story has been featured on the cover of USA Today, and in publications including The Wall Street Journal, New York Times, Fortune, Town and Country, and The Robb Report.

In addition to his unprecedented success as a real estate artist, Frank is a five-time best-selling author (which he accomplished in 3 different genres), a philanthropist, and an ultra-marathoner. This month he’ll compete in the 2009 Badwater Ultramarathon, a grueling 135-mile run through Death Valley!

This interview provides a rare opportunity to learn from one of the most visionary and courageous real estate entrepreneurs of our time. Watch your mailbox, because your package will be arriving soon.

Here’s some of what you’ll learn:

- Why now is the best time to get started investing in real estate

- A surefire formula for purchasing real estate (Violate the formula and you might be "snake bit!")

- Why the American Dream is more viable today than ever before…and why it’s important for you to defend it

- What Frank McKinney, Don King and Donald Trump do that you should, too!

- Why we are "tapped" to become responsible stewards

Here’s an excerpt from our interview:

“When you consider those six cycles that I just referenced and you consider the property value correction that we’ve been through over the last two years, regardless if you’re a full-time investor or not it is incumbent upon you as an American, as an entrepreneur, to own real estate. Look at the wealthiest people in the world—the Sam Zell’s of the world, the Donald Trump’s of the world. They’ve made their fortune in either commercial or residential real estate. Now why now? Because of the devaluation and the correction in values over the last couple of years mark my words that this is a buyer’s market unlike any time that I have ever seen and/or studied, and mind you, I went back pretty far in writing the Burst This! book, nor will I likely see in my lifetime. And if you’re new to the business one segment of the real estate marketplace that will be forever recession proof is the first time homebuyer market. What is that? Depending on your geographic area it is that first time homebuyer home, so for us down here in South Florida it might be a house worth $100,000 to $200,000. And so you would want to go out and find out what’s the price point for first time homebuyers and what are they buying in at. That’s the area that I spent six years honing my skills. That is an area where if you buy your real estate right, and now is the time to do it because banks are dumping their real estate portfolios like you wouldn’t believe, you go in there, you make one right purchase—one.”

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Not yet a Success Circle Member?

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That’s easy to fix. And you can even test drive two FREE months…starting with the Frank McKinney interview!

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If you’ve been following the Work Less, Make More program, you’ve learned how to prioritize your tasks and focus on the projects that really matter. These are the high-payoff activities. These are the things that stir passion in your soul, make life worth living, and put you on the road to success.

After you’ve eliminated and delegated, it’s time to automate. This means letting the wonderful world of technology take over and do the work for you. There is software on the market now for just about every task—from accounting to handling customer communication. If your computer can handle these things for you, why wouldn’t you let it? Automation can free up your time for the important stuff.

                                        

Prioritizing is a big part of working more and making less. Most people are bombarded with things to do every day. They find themselves moving quickly from one task to the next, from that task to another, all day long. When you’re in that kind of cycle, it’s hard to really get going on any one thing. Your mind is jumping from one thing to the next.

You have to tackle the meaningful things first. Prioritize your tasks by ranking them in terms of importance. I know all tasks seem important. But all tasks are not important. Important tasks are those that impact your goals. If not doing the task causes little or no impact, it’s not important. Knowing the difference is key to working less and making more.

                                       

I recently got a call from a guy named Gary who wanted to hire a coach. Now, by most people’s standards, Gary was already very successful. He owned a home in a very affluent neighborhood, and drove a luxury car. Gary could basically afford anything he wanted. So what was his problem? Something was missing. He didn’t have enough time to do the things he wanted to do, or hang out with the people he enjoyed. He wanted a solution. Fast.

So I asked Gary what he wanted in life. Silence. When I asked again, I got a reluctant, “Isn’t that what I’m paying you to find out?”

Work Less, Make More is a great solution for those who know what they want out of life. But if you’re one of those people who has no idea what you want, this system isn’t going to work.

Let’s compare it to taking a trip from Point A to Point B. Let’s say Point B is, oh, Hawaii. You know you want to get to Hawaii, now you just have to figure out the best way to get there. Are you going to make it to Hawaii? Barring unforeseen circumstances beyond your control, the answer is yes.

Now let’s say you don’t know what your destination is. You aren’t happy with your current destination, and you know you want to go somewhere better. You just don’t know where. What are your chances of ending up in Hawaii? Not so good. You have just as good a chance of ending up in Detroit.

In order to get where you want to go—regardless of whether we are talking about work or life in general—you need to have vision. Before we go any further, I want to make sure you understand the difference between a vision and a goal. A vision is a mental picture of where how you would like your life to be, while a goal is an action that will allow you to realize your vision.

A vision is specific and can be measured. It is not a general statement, like “I want financial freedom.” A vision would run more along the lines of, “I want to make $100,000 this year working four days a week.”

Defining your vision is essential if you want the Work Less, Make More program to succeed. What does your ideal life look like? What is your vision for you? Creating a vision might be the most important step in the Work Less, Make More process.

How do you know if you have hit upon the right vision? You’ll know. The right vision will stir passion in your soul. It will excite you, and motivate you to move forward to where you want to be. And you’ll be willing to do whatever it takes to get there.

Like the old saying goes, “If you don’t know where you are headed, you probably won’t get there.”

                                       

If you’re already a Success Circle Member, I want to give you a sneak preview of the information that you will be receiving shortly in your mailbox.

http://www.successcirclemonthly.com

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INSIDE YOUR MAY 2009 SUCCESS CIRCLE INTERVIEW:

Million Dollar Networking, with Andrea Nierenberg

Recently, I interviewed Andrea Nierenberg. Andrea is the founder and president of The Nierenberg Group, an innovative communications consulting firm that The Wall Street Journal calls a “networking success story.” With a stellar 25 years as a leader in sales and marketing, Andrea is an in-demand business expert, both at home and around the globe. Her company partners with the world’s leading businesses in diversified industries throughout the world.  

In addition, Andrea is the author of three best-selling books — Nonstop Networking: How to Improve Your Life, Luck and Career; Million Dollar Networking: The Sure Way to Find Grow and Keep Your Business; and Savvy Networking: 118 Fast and Effective Tips for Business Success. Andrea also speaks around the globe and her travels have taken her to companies and conferences across the United States, Asia, Europe and Africa.  

What impact does networking have on your business and life? Are you ready to become a masterful, million-dollar networker? Then watch your mailbox, because your package will be arriving soon.

Here’s some of what you’ll learn:

- The one thing you must do to network effectively

- The biggest mistakes to avoid when networking (these can make or break your relationships!)

- What not to do with your business card (Don’t miss this one!)

- The latest phenomenon in networking (and how to take advantage of it)

Here’s an excerpt from our interview:

“I think they first have to sit down and figure out their goals and their plans. I think that they have to think about the industries or the areas that they want to get more involved in—whether it’s a new job or for a lot of people it’s building business—and trying to figure out where there some of their new prospects or clients may lie. And then really sitting down and doing some homework. Thinking about how do you want to develop your plan of action. Are you going go to events?  Are you going to write articles? Are you going to be visible somehow in your industry? Or things like that. And just like you would put down any kind of a marketing or a business plan, you almost have to think strategically about how you want to spend your time in the networking, when you’re asked to actually get where their job or business. And I think one of the other things is that you have to make sure that you always remember to ask people that you know to give you advice, but not to be upset if they’re too busy or they can’t.”  

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